Printemps du cinéma

Agency
Oswald Orb

CR
Delphine Berthellier

Date
Jan 2011

National Poster Campaign.

Each year, Printemps du Cinéma allows the public to enjoy 3 days of cinema screenings at a single rate of 3.50 euros. This is about creating traffic in movie theatres. The imposed theme of this 2011 edition is poker.

The solution was to create a universe respecting the imposed theme but recalling the cinema’s atmosphere.

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