Nabaiji Fatigless

Fatigless

Tribord nautical brand of the Decathlon group that became Nabaiji had as project to market a swimming combination that allows to gain in endurance thanks to a better behavior of the textile with the water.

Our work consisted in designing a campaign that could be used on any medium, especially packaging.

Solution

Have a visual key that shows endurance and the ability to swim longer by pushing your limits.

Results

The project took place over about a year with very positive sales rates. It was necessary to rehabilitate the packaging and ray devices when the new Nabaiji charter came out. International project.

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