BMW
Role
Art Direction
CR
Laurent Humbert
Date
june 2007 – 2011
BMW Motorrad is the motorcycle subsidiary of the German company BMW. It has been producing motorcycles since 1923.
Following a framework contract, my agency often worked with this brand for operational marketing projects.
NAVIGATOR IV
Design work with key visual search to launch the BMW Motorrad GPS Navigator IV.
2007 ACCESSORIES RANGE
Production of visual key to communicate around the new range of accessories summer 2007. Implementation of the concept in various communication media.
