Bassins à flot

The city of Bordeaux wanted to rehabilitate the Bassin à flot district into a new eco-district.

The idea is that this neighborhood becomes the most sought after by those who want both a very urban living environment, in a magical landscape, with sustainable housing and immediate accessibility to the city center.

The competition took place in two stages since we were shortlisted thanks to the first project “LE QUARTIER que j’ai imaginé”. Then we had to rework a second axis with a more pubic concept “BAF, you’ll love it!”.

Art Direction

Laurent Humbert

july 2011

Here is the reworked campaign « Les BAF, vous allez adorer ça ! » with a teaser/ revelation strategy.



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